About Us

Nice Pak Products is a privately owned Australian company and the innovative source of many brands you know and trust.


Our Story

Bringing products to life

Nice Pak operates in two core business areas, Healthcare and Pharmacy and Grocery Retail and has leading market positions and strong brands within these channels. We are focused on improving the well-being of our customers and consumers through our product solutions and are investing in long-term value creation. Nice Pak is committed to sustainability and eco-friendly options and is taking strategic approaches to growth and innovation in this area.

Nice Pak Products also distributes Branded, Licensed and Private Label products and have strong relationships and vast experience with an array of global manufacturers and brand owners.

Our mission is all about you

Each product is carefully tried and tested by a panel of experts to ensure its quality, safety and compliance to the highest standards. We have products that address common concerns of parents, such as nappy rash, colic and breastfeeding. Nice Pak invests in new materials and designs for our products, such as eco-friendly nappies and skincare.

Our commitment to you

We believe that innovation, research and development, blended with strong marketing and sales relationships with our retailers and customers are critical to our success. We are committed to consumer and brand partner satisfaction.

Our people

At Nice Pak Products, we have a dedicated team of professionals who contribute to our success in various fields. Our people come from diverse backgrounds and possess expertise in different areas, ensuring that we deliver the best products and services to our customers.

Sales and Marketing: Our sales and marketing team is responsible for promoting our products, identifying customer needs, and building strong relationships with clients. They work tirelessly to ensure that our products reach the right markets and meet customer expectations.

Sales: The Nice Pak Sales team are a dynamic group of professionals, specialising in the fast-paced world of Fast-Moving Consumer Goods (FMCG). With a focus on manufacturing and distribution, our team is committed to driving success and delivering exceptional customer experiences.Our sales team is known for building strong relationships with retail customers such as supermarkets, pharmacies and independent stores.

Through effective customer relationship management, we negotiate favourable terms, secure prime product placements, and enhance the visibility of our diverse range of products.

Setting and surpassing sales targets is our passion. We combine industry expertise with market analysis to identify growth opportunities and develop strategies for achieving our goals. By staying ahead of market trends and consumer preferences, we seize new prospects and maximise revenue potential.

Creativity and innovation are at the core of our promotional activities. From captivating in-store displays to compelling advertising campaigns, we create product awareness and stimulate demand for our products. We monitor competitors, analyse market insights, and provide valuable feedback to our company for performance evaluation and pricing strategies.

With comprehensive product knowledge and a commitment to data-driven decision-making, we are ready to surpass your expectations and provide unparalleled service and support.

Operations and Warehouse: Our operations and warehouse team plays a crucial role in maintaining the efficiency of our processes. They handle inventory management, logistics, and ensure that our products are stored and distributed effectively to meet customer demands.

Finance: Our finance team ensures the smooth financial operations of Nice Pak Products. They handle budgeting, financial analysis, and reporting, ensuring that we make informed business decisions and maintain financial stability.

Marketing and In-house specialties: We pride ourselves on offering a comprehensive range of marketing and in-house specialties to help elevate your brand. Our dedicated brand managers work closely with you to develop effective brand strategies that align with your business objectives.

We take great care in crafting your brand identity and guidelines, ensuring consistency and recognition across all touchpoints. With our expertise in product and packaging development, we bring your ideas to life by creating visually stunning and captivating designs that enhance the appeal of your products.

Our experienced team of professionals is adept at executing successful marketing campaigns that effectively promote your brand and drive engagement.

Monitoring brand performance is crucial, and we provide comprehensive analytics and insights to measure the effectiveness of your brand strategies. We also excel in establishing valuable brand partnerships and collaborations to expand your reach and create mutually beneficial opportunities.

Effective brand communication is key, and our team ensures that your messaging resonates with your target audience across various channels.

Our graphic design team is equipped with creative expertise, crafting visually appealing designs for product packaging and branding. We understand the significance of a strong online presence in today's digital landscape. Our full stack website developer ensures that your websites and digital assets are user-friendly, up-to-date, and optimised for seamless navigation.

Our digital team specialises in implementing effective digital marketing strategies, online advertising, and social media management to enhance your brand visibility and reach a wider audience. We leverage the power of digital platforms to connect with your customers and drive meaningful interactions.

At our organization, we offer a range of marketing and in-house specialties to elevate your brand. From brand strategy development to brand communication and digital marketing expertise, we are committed to helping your brand succeed in a competitive market.